Be prepared for the barrage of marketing that will be thrown your way this weekend and next week surrounding the Tuesday 8/28 launch. I've been told that some Gamespots have already began selling their copies...tsk, tsk.
We're going to be featured on the octagon in tomorrow's UFC championship fight and one of the fighters will be shown playing our game. FOX, ESPN, USA, Discovery, Comedy Central and a load of other channels will be featuring our 30 second spot for a total of over 500 unique showings.
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